The history
1961 was the year BabyBjörn sold its very first product – a bouncer. Founder Björn Jakobson understood how it would make life easier for families with young children and he was right – it’s been one of the company’s best-loved products ever since. BabyBjörn was born! Björn and Lillemor, a textile designer and art director, got married and had four children, each one of whom was the inspiration behind a new product to solve an everyday dilemma. The product range soon expanded to include a travel cot, a high chair and a changing table.
The need for closeness
We have always worked closely with paediatricians and in the 1970s they encouraged us to develop a baby carrier. New findings shed light on how important plenty of closeness is for a tiny baby. 1973 was the year Hjärtenära (“Close to heart”) gave parents in Europe the means to carry their babies safely on their chest.
Dads – here to stay
During the 1980s, there was more and more talk about the important role dads play in the lives of their tiny babies. So, dads were featured in BabyBjörn’s ads for the first time – something that wasn’t entirely uncontroversial. But dads were here to stay and the importance of the closeness of both parents to their baby has always been one of BabyBjörn’s key concepts.
Baby Carrier Original is launched
Björn and Lillemor are passionate about improving the products. After years of developing, filming, testing and interviewing, we were able to present Baby Carrier Original, which has been used all over the world, by millions of parents. Lillemor who wants to create unisex designs suitable for both parents, launched a black baby carrier, a revolutionary concept in the baby product industry.
“My inspiration comes from children and making life easier for families with young children. It’s also amazing to see how we’ve helped to change attitudes to the role dads play.” Lillemor Jakobson
The mission
Parents can now choose between different baby carrier designs in different fabrics, depending on how they want to carry. We are a family-owned company that feels a great sense of dedication and in addition to developing safe products, we also want to be able to provide parents with useful information. Our concept has always been to make daily life easier for families with young children by developing innovative products for children up to the age of three years.
Most of the employees are parents too and all of them want to make a difference and simplify daily life for families with young children. We constantly look for new solutions and improvements, based on our unique safety and quality mindset.
