Joolz: A Positive Impact

Joolz

About Joolz

Mother with Joolz pushchairJoolz is a fast-growing Dutch company from Amsterdam. They believe that happy parents raise happy children. That’s why they offer young families building blocks to spark their lives with positivity. They call it ‘Positive Design’. It means, they design award-winning, ergonomic, comfortable, safe and stylish pushchairs, car seats and organic accessories that contribute to a vibrant lifestyle. Within their philosophy, they look for innovative lifetime warrantysolutions that help them create a more sustainable future. One of the newest initiatives is that they want you to enjoy the ride with your little one as long as possible. That’s why they offer you a lifetime warranty on selected Joolz pushchairs (Joolz Hub, Joolz Day3 and Joolz Geo2). You simply have to register your new Joolz pushchair on www.joolz.co.uk within six months of purchase, and you’re ready to enjoy carefree strolling for a lifetime

Joolz Birth Forest

Our earth could be a bit greener, therefore, since 2013, Joolz has planted a tree for every registered pushchair in the Joolz Birth Forest in Colombia. Joolz works together with Tree-Nation. A planting community dedicated to fighting climate change, deforestation and poverty by planting trees. The La Pedregoza Plantation is located in the Orinoco River basin in Colombia and is known as ‘the lungs of the world’. Close to the rainforest, this is the perfect location to contribute to CO² reduction and bring sustainable development to birth forestthe local community. The Joolz Birth Forest has 7 different types of trees and its total surface is already more than 52 football fields. Since the beginning, the annual emissions of more than 4.500 cars have been compensated. Enough reasons to make the earth even greener. Since last year, Joolz is boosting their planting initiative and started planting one tree for every pushchair sold.

Joolz reusable Packaging

The Joolz products are safely packed in cardboard. Usually, there is only one place for this: the wastepaper bin. Too bad, they said at Joolz. And really not sustainable. “At Joolz, we want our products to contribute to a positive, healthy and meaningful life, from pregnancy to the first day at school”, says Creative Director and owner Emile Kuenen. Therefore, they came up with a second, useful, life for the packaging of Joolz. Since 2011 every box – from the pushchair itself, but also from every accessory – can be made into cardboard chairpractical and beautiful product. From a lampshade to a bird house and from a picture frame to a chair. “At first, I saw the cardboard as a necessary evil to protect our products during carriage and storage, but now you can cut out all kinds of products and make them in to beautiful projects. I started to look at cardboard differently,” continues Kuenen. You will find the directions on the boxes for cutting out and building one of the fine products.

Joolz

Joolz is a fast-growing Dutch company from Amsterdam. They believe that happy parents raise happy children. That’s why they offer young families building blocks to spark their lives with positivity. They call it ‘Positive Design’. It means, they design award-winning, ergonomic, comfortable, safe and stylish pushchairs, car seats and organic accessories that contribute to a vibrant lifestyle.

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